Poster 178: Eylül Yel – Crafting Authenticity in Utah’s Distilled Spirit Industry

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Faculty mentor: Marie Sarita Gaytán

This project explores how Utah craft spirit distillers distinguish themselves in an emerging market. Drawing on the content of “About us” pages, social media posts, and structured interviews, initial findings suggest that for local distillers, “craft” is linked to notions of authenticity related to aspects of their personal backgrounds, the production process, the history of their company, and the places where they operate.

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Questions or comments? Contact me at: u1068417@utah.edu

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