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The Influence of Traditional Architectural Design on the Subconscious – An Analysis On Disneyland Using 3M-VAS Software

Year: 2023

Presenter Name: Cassidy Johnson

The purpose of this project is to explore the relationship between time and architecture. More specifically, how buildings constructed using the principles of classical architecture generally withstand the ever-changing trends and fads of the current era. To understand this phenomenon, we will compare buildings that were designed using classical and modernist theories of design. The purpose behind this comparison is that these two principles are diametrically opposed in their consideration of time as an influence on design. To illustrate how classical and modernism differ in how they view the past, present, and future we will look at one of the most popular theme-parks in the world as a case study; Disneyland. Within Disneyland there are examples of classical architecture, like the Magic Kingdom Castle, and examples of modernism like Tomorrowland. Using these structures along with biometric tracking tools, like 3M-VAS (Visual Attention Software), this study will explore how the use of sacred geometry, precedents, and cultural experiences influences how these structures withstand the passing of time. The VAS. will illustrate how classical architecture creates a more unified experience from the viewer's perspective. As individuals look at images of Magic Kingdom's Castle this can help explain the hypothesis VAS will detect similar patterns of eye movement and individuals will spend more time viewing similar structures comparative to when they view images of Tomorrowland. Classical design principles create a more unified experience across viewers and elicits a stronger emotional response. This explains why classical design remains relevant over time compared to modernism. This occurs because the Magic Kingdom's castle is based on proper aesthetic principles and the castle elicits strong emotional response in humans, a phenomenon discovered by Vitruvius. Thus, it could be said that the castle of Disneyland is what brings the 'magic' into the Magic Kingdom.
University / Institution: Utah Valley University
Type: Poster
Format: In Person
Presentation #A92
SESSION A (9:00-10:30AM)
Area of Research: Architecture
Faculty Mentor: Brandon Ro