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The Effect of Gender and Age of the Leading Actor on Film Revenue

Year: 2023

Presenter Name: Kira Swann

Film is one of more widely consumed forms of media, with many knowing and loving actors from the industry. This study is going to analyze and determine whether or not the gender and age of these leading actors have an effect on box office revenues. The results from this will be able to tell us who is more likely to help the films perform better in the box office: younger or older, men or women. Also, the information learned from this can help newer production studios and filmmakers know what they need to do to get their foot in the door in the entertainment industry.
University / Institution: Southern Utah University
Type: Oral
Format: In Person
SESSION D (3:30-5:00PM)
Area of Research: Arts
Faculty Mentor: Joshua Price
Location: Union Building, ROOM 312 (3:30pm)