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Reassessing the Authenticity of Place: Lessons Learned from Venice and Las Vegas

Year: 2023

Presenter Name: Steven Hawker

The Venetian hotel is one of the largest hotels in Vegas. Based around Venetian Architecture, there are many elements, attractions, and famous landmarks from Venice recreated in various ways all around the hotel. But how does this experience translate from the original authentic architecture to the recreations made as attractions for guests? In this study I will be utilizing photoshop simulated 3D eye tracking software, as well as a survey of architectural students and professionals in order to dive into whether or not the authentic experience of seeing these architectural elements was effectively translated from Venice, Italy to the Venetian. I will then compare these two separate case studies in order to see how the software compares to the ""real world experience"". The software will take A.I. data and create a color map of what areas the eye is most drawn to on an image. The survey will ask to compare how authentic each image feels, but will be limited to just people that work in the Architectural industry. This will in turn help distinguish if there is a difference between the general populace and a more trained eye when it comes to experiencing these recreations, and will help give a more well rounded understanding of what the Venetian does in their creation of place and user experience. I expect to find that both from the software and the survey, the results will show that the experience and context of being in Venice will always be the more authentic experience, and that the Venetian cannot truly capture what it would be like to be on the streets of Venice. I don't expect to see a major difference between the survey and A.I results. While the Venetian can recreate the elements, context and authenticity of place can never be truly recreated.
University / Institution: Utah Valley University
Type: Poster
Format: In Person
Presentation #A11
SESSION A (9:00-10:30AM)
Area of Research: Architecture
Faculty Mentor: Brandon Ro