Presentation description

Social media platforms such as YouTube, Instagram, Facebook, Twitter, and TikTok have deeply permeated the marketing strategies of the film industry. These digital platforms have brought studios and film distributors new opportunities to interact with users of social media who can influence and promote the films even before the release. This presentation will explore how media has caused film marketing to provide insights for the film industry to effectively convey their messages to audiences. Mentor Allison Segal is from the University of Utah Asia Campus.   Presentation slides