Oral 6: Olivia McQuarrie – Tracking Uinteneded Effects of Communication and Behaviors Related to COVID-19

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Faculty mentor: Jake Jensen

The goal of this project is to analyze public response to pandemic communication over time. Weekly studies of participants are measuring demographics, media use, unintended effects of communication (information overload, message fatigue, perceived exaggeration, and perceived repetition), and intentions to engage in COVID-19 prevention.

Watch my research presentation below.
Questions or comments? Contact me at: omcquar@clemson.edu

View my Presentation Slides HERE 

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