This project examines humor in science communication in two ways: (i) as an outcome of science-related comedy; and (ii) as an influence on public attitudes toward science. In this project, our goal is to quantify and examine the qualities of humor in science communication in online media and to use this empirical characterization of science humor in a series of experiments to identify its effects on public attitudes toward science.
Volunteer; Prepare a UROP proposal; Write an Honors Thesis
Content analysis of science humor online (up to 2 students). Designing and pilot testing experimental stimuli for a survey research project.
Experience with conducting social science research in the context of science communication.
Project duration: 1 year # of hours/week: ~15-20
Interest in quantitative communication research; proficiency with Microsoft Excel, Word, and Powerpoint; experience with IBM SPSS for data analysis a plus, but not necessary.