Faculty mentor: Matthew Burbank
This research explores the potential relationship between the American electorate’s party image assessments of the two major political parties and a rise in intra-party dissent and rationalization. Looking at two historic instances (one for each party) I argue that despite a present inter-party divide, intra-party factors influence voters ‘mental images’ and party image assessments of the major political parties, especially on salient and divisive issues.
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