Poster #53: Jacob Razzouk – Are Warnings In Spanish More Effective Among Spanish Speakers? An Experimental Study Comparing English, Spanish, and Dual-Language Warnings On E-Cigarette Advertisements

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Faculty mentor: Jessica King

Tobacco advertisement warnings, often in English, may not be as effective among Spanish speakers. We randomized Spanish speakers to view warnings in either English, Spanish, or both languages and examined their perceptions. We used Prolific and MTurk to survey 841 Spanish speaking adults in the US. Participants were categorized into one of the following groups based on their language preference: bilingual but prefers English, bilingual but prefers Spanish, or Spanish only.

Click below to hear me present my poster!
Questions or comments? Contact me at: jacob.razzouk@utah.edu

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